Privacy Policy

aurumise.com

Last updated: April 2026

1. Introduction

Aurumise ("we", "us", or "our") is an AI-powered marketing and lead generation agency operating at aurumise.com. We are committed to protecting the privacy of all individuals who interact with our business — including real estate agents who engage our services, and homeowners whose enquiries are facilitated through our advertising campaigns.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights in relation to that information. By using our website or services, you agree to the practices described in this policy.

2. Who We Are

Aurumise is a digital marketing agency specialising in lead generation for the real estate industry. Our services include paid advertising (Meta, Google, and other platforms), AI-powered follow-up and qualification systems, campaign management, and appointment booking.

For any privacy-related enquiries, you can contact us at:

Email: [email protected]

Website: aurumise.com

3. Information We Collect

3.1 From Real Estate Agents (Clients)

When you engage Aurumise as a client, we may collect:

• Full name and contact details (email, phone number)

• Business name, brokerage, and location

• Billing and payment information

• Campaign goals, budget, and target market details

• Communication records and preferences

• Performance data and reporting information

3.2 From Homeowners (Facebook Ad Leads)

When a homeowner responds to one of our advertising campaigns, we may collect:

• Full name

• Email address and/or phone number

• Suburb or property location

• General property and intent details (e.g. interest in an appraisal)

This information is collected for the purpose of qualifying the enquiry and passing it to a relevant real estate agent. Homeowner data is never sold, used for unrelated marketing, or retained beyond what is necessary.

3.3 Website Visitors

When you visit aurumise.com, we may automatically collect:

• IP address and browser type

• Pages visited and time spent on site

• Referring URLs and device information

This data is collected via standard analytics tools (such as Google Analytics or platform equivalents) and is used solely to improve website performance and understand audience behaviour.

4. How We Use Your Information

We use the personal information we collect to:

• Deliver and manage our marketing and lead generation services

• Qualify homeowner enquiries and connect them with relevant real estate agents

• Communicate with clients regarding campaigns, performance, and strategy

• Process payments and maintain billing records

• Improve the performance of advertising campaigns and our internal systems

• Comply with legal obligations

• Respond to enquiries submitted through our website

We do not use your personal information for any purpose not described in this policy without your prior consent.

5. Sharing Your Information

We do not sell personal information. We may share information in the following circumstances:

5.1 With Real Estate Agent Clients

Homeowner enquiry data (name, contact details, property intent) is shared with the real estate agent engaged for the relevant campaign. This is the core purpose for which homeowner data is collected.

5.2 With Third-Party Platforms

To deliver our services, we work with platforms including:

• Meta (Facebook/Instagram) — for ad delivery and lead capture

• Google — for search and display advertising

• CRM and automation tools — for follow-up, qualification, and appointment booking

These platforms have their own privacy policies and data handling practices. We recommend reviewing them directly.

5.3 Legal Requirements

We may disclose information if required to do so by law, or in response to a valid legal request from a government authority.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.

• Client data is retained for the duration of the engagement and for a reasonable period thereafter for legal and accounting purposes.

• Homeowner lead data is retained only until the enquiry has been fulfilled or the relevant campaign has concluded.

• Website analytics data is retained in aggregate form and is not linked to identifiable individuals beyond standard platform retention periods.

7. Data Security

We take reasonable steps to protect personal information from unauthorised access, misuse, loss, or disclosure. These measures include:

• Access controls limiting who can view sensitive data

• Use of reputable, secure third-party platforms for data storage and processing

• Regular review of our data handling practices

However, no method of transmission over the internet is completely secure. We cannot guarantee absolute security, and you share information with us at your own risk.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you

• Correction — ask us to correct inaccurate or incomplete information

• Deletion — request that we delete your personal information, subject to legal obligations

• Objection — object to the use of your information for certain purposes

• Withdrawal of consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable timeframe.

9. Cookies and Tracking Technologies

Our website and advertising campaigns may use cookies and similar tracking technologies to:

• Understand how users interact with our website

• Measure ad performance and optimise campaigns

• Retarget website visitors through ad platforms

You can control cookie settings through your browser. Disabling cookies may affect the functionality of certain parts of our website. Our ad platforms (Meta, Google) may also set their own cookies in accordance with their policies.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. Australian Privacy Compliance

Aurumise operates in Australia and is committed to handling personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where applicable.

If you believe we have not handled your personal information appropriately, you may contact us directly at [email protected]. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data practices. The most current version will always be available at aurumise.com. Continued use of our services following any update constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal information, please contact us:

Aurumise